Ash Parmar gives his top tips for young dentists who want to be successful in private dentistry and develop their career.
It is tough to get into dental school, and equally tough to get a good job in a practice that gives a young associate the opportunity to do mainly private dentistry. So, the following are some ideas for dentists to consider on ‘how to stand out’.
1. Dental photography
Having the ability to take excellent dental photographs is very important in dentistry. Building up a good portfolio of ‘before and after’ images of your own clinical work will look impressive when you go for an interview. Pictures are also a nice way to show patients treatment they’re considering and gives them the ability to see a similar case. Great photographs are also very useful in marketing.
To find out about the latest camera equipment to consider purchasing have a look at www.dpreview.com. If you want to buy a digital SLR camera (body, macro lens and ring flash), then visit www.photomed.net. I have bought a number of cameras from Photomed in USA and the service is excellent as they specialise in supplying camera equipment to dentists.
Once you have your new camera and you and your team want practical hands-on training in dental photography, then I would recommend Cheryl Tonkinson – have a look at her website www.focusphotographytraining.co.uk.
2. Get an iPad
An iPad is a recommended investment for a young dentist. You can use this to take photos and videos of patients’ smiles. It’s a great way of showing patients ‘before and after’ cases of work done by you.
You can create some bespoke presentations to use for patient education, eg gum…
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