dental marketing
Latest Stories
Marketing: old vs new?
Tim Caudrelier asks, should your marketing strategy change depending on whether your practice is brand new or well established? For any…
Private Practice
Mystery of the words
Tracy Stuart gives a candid view of how important it is to master verbal skills that will resonate with your…
Private Practice
Sell it to them straight
Are you a GDP offering short-term orthodontics and wish to increase your patient uptake? Amy Rose-Jones says ‘internal’ marketing may…
Orthodontics
Small business, big ideas
Focusing on marketing, Harry Singh offers five top tips on how to promote your dental practice effectively There are hundreds,…
Private Practice
Get in on the Instagram act
A picture paints a thousand words, which is why you shouldn’t ignore photo-sharing app Instagram says Amy Rose-Jones With over…
Private Features
PPC vs SEO
Pay per click or search engine optimisation? Two ways of advertising online but which is better? There’s only one way…
Private Features
Understanding the creative process
Cathy Johnson gives us ten top tips on how to get the best from your designer Controversial I know, but…
Private Features
Does your practice have a brand?
If you answered anything other than ‘yes’ then you’re mistaken! Practice Plan’s Les Jones explains why every dental practice has…
Private Features
The power of the phone in the digital age
Dr Larry Emmott highlights the importance of telephones and personal interaction in an increasingly faceless technology-led environment How is technology…
Private Features
Protection is better than cure
Joanne Gill of GLR Public Relations explores how to manage your reputation in a crisis A lot of things can…
Private Features
Turn on the tap
How do you convert the fruits of your marketing labours into a steady trickle of income? Tracy Stuart of NBS…
Private Features
Track and monitor
What is your real return on marketing investment? Chris Barrow explains how to effectively track your methods and see what…
Dentistry
Is dentistry asking the wrong questions?
Why do some practices flourish and some struggle? Kevin Rose enlightens us on the fundamental approaches to dentistry Given everything…
Private Practice
Attracting prospective patients
‘Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust’ Zig Ziglar What I…
Orthodontics
Making your mark
Create a brand that leaves an impression in the market and with patients and watch your practice thrive, says Simpson…
Private Practice
Dogs, chat and staying true to your brand
Walking the dog has given Malcolm Counihan a new angle on marketing your practice and how online research and word…
Orthodontics
Coming back for more
Dan Durie of Intentor explains how to improve customer satisfaction and sell 40-50% more private treatments Extensive research across hundreds…
Orthodontics
Smash hit
Chris Barrow explains how to ensure your marketing hits the right notes and isn’t a one hit wonder Regardless of…
Private Practice
Price match
Ashley Latter looks at why some patients base their entire decision-making process on cost alone If discussing fees with patients…
Private Practice