In this video, Colgate explains how its Colgate Sensitive Pro Relief toothpaste helps to reduce dentine hypersensitivity in patients.
To find out more about dentine hypersensitivity, please visit Colgate’s microsite: colgate.fmc-stage.thinkdemo.co.uk.
Open tubules causes dentine hypersensitivity. They respond to triggers such as cold, heat or air.
Hypersensitivity can make dental visits uncomfortable and can affect people’s daily life. Freeing patients from the pain could improve their quality of life and make them more likely to attend regular dental visits.
Colgate Sensitive Pro Relief
Colgate Sensitive Pro Relief offers a solution that is clinically proven to relieve sensitivity pain.
The formula consists of Arginine, an amino acid naturally found in saliva and also calcium from calcium carbonate. These then interact to form a complex with positive charge. This binds to the negatively charged dentine surface like a magnet.
Consequently, a calcium rich layer on the cervical region of the tooth is the result. This then occludes and seals the open dentine tubules, blocking the pathway to pain.
The layer remains intact over time, even after exposure to acids. And it is also rebuilt with every use of the toothpaste, ensuring long-lasting relief from the pain of sensitivity.
This Pro Argin Technology is the active ingredient in all Colgate Sensitive Pro Relief toothpastes.
Colgate claims that its toothpaste provides significant pain relief from the first use.
Its research shows 89% of users experienced reduced hypersensitivity. Whilst 94% confirmed they were happy with their dentist’s recommendation.
To find out more about dentine hypersensitivity, please visit Colgate’s microsite: colgate.fmc-stage.thinkdemo.co.uk.
