The next generation technology of new Colgate Total, now with dual-zinc and arginine, fights bacteria on teeth, tongue, cheeks and gums to help your patients achieve whole mouth health (Prasad et al, 2018).*
The new formula (1,450 ppm fluoride) helps prevent cavities (Wong et al, 2011) and delivers significant reductions in plaque and gum problems (Delgado et al, 2018).
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New Colgate Total helps patients achieve superior reduction in tartar versus ordinary non-antibacterial fluoride toothpaste (Colgate data on file).$

New Colgate Total provides significant greater reduction of oral malodour for up to 12 hours post-brushing as compared to a regular fluoride toothpaste after three weeks of product use (Hu et al, 2018).

Advise your patients about new Colgate Total with dual-zinc and arginine for better oral health outcomes (Wong et al, 2011; Delgado et al, 2018; Hu et al, 2018; Colgate data on file)
- Prevents tooth decay/cavities and helps repair weakened enamel (Wong et al, 2011)§
- Superior plaque reduction (Delgado et al, 2018)†
- Superior reduction of gum problems (Delgado et al, 2018)†
- Fights bacteria to keep breath fresh (Hu et al, 2018)
- Superior reduction of sensitivity (Colgate data on file)†
- Superior reduction of tartar (Colgate data on file)†
- Reduces stains and stain intensity (Colgate data on file)†.
Discover more about the new Colgate Total formula at www.colgateprofessional.co.uk.

* Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total versus non-antibacterial fluoride toothpaste at four weeks, 12 hours after brushing.
‡ Colgate Total Whitening 1,450ppm fluoride toothpaste versus non-whitening toothpaste.
$ Statistically significant reduction versus non-antibacterial fluoride toothpaste (p<0.001).
† Versus ordinary non-antibacterial fluoride toothpaste.
§ In-vitro data.
References
Delgado E, Garcia-Godoy F, Montero-Aguilar M, Mateo LR and Ryan M (2018) A Clinical Investigation of a Dual Zinc plus Arginine Dentifrice in Reducing Established Dental Plaque and Gingivitis Over a Six-Month Period of Product Use. J Clin Dent 29 (Spec Iss A): A33-40
Hu D, Zhang X, Zhong Y, Mateo LR, Dibart S and Delgado E (2018) A Clinical Investigation of the Efficacy of a Dual Zinc plus Arginine Dentifrice for Controlling Oral Malodor. J Clin Dent 29 (Spec Iss A): A41-45
Prasad K, Therathil SG, Agnihotri A, Sreenivasan PK, Mateo LR and Cummins D (2018) The Effects of Two New Dual Zinc plus Arginine Dentifrices in Reducing Oral Bacteria in Multiple Locations in the Mouth: 12-Hour Whole Mouth Antibacterial Protection for Whole Mouth Health. J Clin Dent 29 (Spec Iss A): A25-32
Wong MC, Clarkson J, Glenny AM, Lo EC, Marinho VC, Tsang BW, Walsh T and Worthington HV (2011) Cochrane reviews on the benefits/risks of fluoride toothpastes. J Dent Res 90 (5): 573-9